Source of acorns investment
Schlemiel...
Acorns (company)
American financial technology company
Acorns is an American financial technology and financial services company.
Source of acorns investment
Based in Irvine, California, Acorns specializes in micro-investing and robo advice.[1][2]
According to Fortune's Impact 20 list, Acorns had 8.2 million customers in 2020. In 2022, the company's total assets under management[3] exceeded $6.2 billion.
History
The company was launched in 2012 by father and son duo Walter Wemple Cruttenden III and Jeffrey James Cruttenden to promote incremental and passive investing.[4][5] It launched in 2014 with an app for iOS and Android devices.[6] The portfolio options a user can select from were designed in partnership with paid advisor Harry Markowitz, a Nobel laureate.[7]
Since its inception, the platform has expanded to include checking account services and retirement IRA products.[8] This was made possible following an acq