Thierry nataf biography of albert

Just look at Thierry Nataf! The CEO of Zenith is certainly second to none in the rather polished world of prestige Swiss timekeeping.

Energetic, lively, and highly charged, with his eyes on everything, attentive to the slightest detail, his hand always in the mix, Nataf physically incarnates his brand, Zenith, the ‘sleeping beauty’ that he awakened from a long post-industrial coma.

He succeeded in this difficult challenge, contrary to all expectations but supported by the powerful LVMH group, and has made his brand a major player in the luxury watch sector of the market.
In 2006, he launched the Defy range, born of a vision,”I was driving an Aston Martin, very fast – but don’t repeat that – and I asked myself: what if the speed changed the form of the car that I was driving…”.

The Defy answered a need, opening the brand to the spo